To authentically embody the essence of Tsetsu Hotel's brand identity, the design process delved into the inspiration behind the hotel's name and the vibrant Coast Salish culture. Drawing from the enchanting surroundings of Vancouver, the symbol chosen to represent the hotel was the Camas Lily Bulb, epitomizing a deep-rooted harmony and profound connection with nature. Extensive research into historical Coast Salish documents from the 1800s led to the creation of a logotype that gracefully captures the rich typographic heritage. The color palette was thoughtfully curated to evoke the serene allure of natural elements, seamlessly intertwining with the symbolism of the Camas Lily Bulb. In a remarkable collaboration, esteemed local Coast Salish artist Susan Point was commissioned to craft a captivating array of illustrations, infusing the brand identity with captivating depth. The ultimate goal was to not only enhance bookings but also cultivate a profound appreciation for Coast Salish culture and its intrinsic values.