Empowering a community of Athletics
HuddleUp
Challenge
HuddleUp is a hyperlocal activities app designed specifically for individuals seeking to engage in athletic activities with like-minded people. The benefits of using HuddleUp include fostering a strong sense of community and belonging for users, as well as offering a platform for personal trainers and coaches to expand their endeavors. The challenge for HuddleUp is to differentiate itself from competitors such as Meetup and establish itself as the go-to app for sports enthusiasts.
Approach
To create an unparalleled platform for athletic enthusiasts, the HuddleUp app was meticulously crafted with a core focus on enhancing user engagement and fostering meaningful connections. Drawing inspiration from the vibrant world of sports, the visual design exudes energy and passion, showcasing bold colors, dynamic patterns, and typography that epitomize the brand's values. The user experience was thoughtfully curated, ensuring a seamless and intuitive journey that effortlessly immerses users in a fun and captivating environment.
Services
Brand Identity
Brand Strategy
App Design
Naming
Personality
Cheerfulness
Cooperation
Empowerment
Performance
Fonts in use
Sharp Grotesk
completed
Spring 2023
