To effectively align OAK's website with its mission, the brand's expressive, geometric logo inspired the creation of visually engaging illustrations, evoking the charm and nostalgia of children's craft-paper art. A free-spirited serif font, P22 Mackinac, was strategically selected to strike a balance between approachability and credibility. Inspired by OAK's commitment to providing outdoor experiences for children, a vibrant and nature-inspired color palette was meticulously curated, adding a touch of energy and harmony to the website. To further accentuate the sense of community, heartfelt brand photography was thoughtfully incorporated. In addition to the visuals, a thorough reorganization of the website structure took place, resulting in improved intuitiveness and user-friendliness. This strategic adjustment ensures that new users can readily grasp OAK's mission and easily navigate the website to discover the valuable services provided to families affected by cancer.